November 9, 2006

Inman News

LendingTree's RealEstate.com has partnered with Canadian tech company Point2 Technologies Inc. to offer Point2's real estate lead management and online marketing platform to its agent network.

RealEstate.com, a company that provides lead-generation programs to real estate brokers and agents, chose Point2's Agent Professional platform "primarily for its ... lead incubation and conversion capability," the companies announced today. Point2 Agent Professional is a real estate lead management and online marketing platform. The deal is intended to increase online exposure and drive leads to RealEstate.com users.

"Integrating Point2 Agent Professional into the RealEstate.com Agent Network technology platform allows us to offer an ... end-to-end lead generation, incubation and conversion capability," said Andrew Taylor, vice president and general manager of RealEstate.com Agent Network, in a statement.

The deal allows RealEstate.com Agent Network members to access the Point2 Agent Professional platform from their RealEstate.com interface.

Brendan King, chief operating officer for Point2 Technologies, said in a statement, "Succeeding in real estate today is about effectively leveraging the Internet to capture leads early on in the research cycle, having a system to manage and advance hundreds or thousands of those leads at the same time, and finally, being one step ahead of the competition when the leads mature and require a human response."

The exclusive deal with RealEstate.com guarantees a minimum number of new subscriptions to the paid, professional version of Point2 Agent each month, according to the announcement. Further financial details of the deal were not disclosed.

Point2's lead generation, incubation and online marketing platform has about 100,000 subscribers in 82 countries.

In addition to offering lead-generation services to a network of agents, RealEstate.com also has real estate brokerage operations in several states.