Real Alerts™ Improves Realtor® Responsiveness to Online Leads, Enhances Consumer Experience and Maximizes Web Traffic Conversion to Sales

May 31, 2006
Saskatoon, SK and Vancouver, BC

Point2 Technologies Inc. (“Point2”) today announced the launch of Real Alerts™, an intelligent prospect incubation and wireless alert system that enables real estate professionals to convert more website traffic into sales, even when on the road. Integrated into the Point2 Agent website and online marketing platform, Real Alerts also eliminates the need for costly third party lead incubation services and systems.

By incubating and delivering highly qualified leads from a Realtor’s Point2 Agent website directly to their cell phone, the new system dramatically improves the user’s ability to respond promptly to customer opportunities, giving them a significant edge in their market.

"Having virtually instant access to web site leads, no matter where I am or what I'm doing is an incredibly powerful tool," said Jay Thompson of Century 21 Aware Realty in Mesa, Arizona. "I've had several prospects comment on the speed of my response to their web site inquiry. I can demonstrate this technology to clients considering listing with us and they quickly realize the positive impact this could have on the sale of their property. It's a great way to separate ourselves from all the other Realtors® out there."

“A prospect recently said to me ‘Wow, I just sent that email three minutes ago. Do you just sit by a PC waiting on email? Not only were you the first to respond to my email, you were the only response we got.’ When I told him I was actually on a bike ride, he was pretty impressed,” added Thompson.

Deploying unique, proprietary technology, Real Alerts also enhances lead certainty, by allowing Realtors® for the first time ever to set and control their own ‘Hot Lead’ criteria, directly on their Point2 Agent website.

Leads that match the Realtor’s parameters instantly trigger the system to flag the opportunity on their website and to dispatch a text message alert to their cell phone.

Point2 Agent Professional package subscribers also receive the prospect’s contact information, including first and last name, telephone number and e-mail address, along with the reason why the sales lead is ‘Hot’. The alert can also include a text message from the prospect. While hot leads are directly sent to the Realtor’s mobile phone, passive leads are incubated by an advanced drip email system, automatically maintaining the relationship with prospects, over time, until they are ready to engage the Realtor® in person.

The new system is now available to all Point2 Agent subscribers in North America, as part of their membership package benefits.

“We’ve just unlocked a significant, untapped revenue opportunity every agent and broker across North America can take advantage of,” said Brendan King, chief operating officer at Point2 Technologies. “While the computer is a great tool at the office, agents spend a lot of their time out with clients. We’re now delivering critical sales information right into our customers’ hands, giving them the ability to better serve consumers and to turn what would be lost opportunity, into revenue.”

“By enabling tens of thousands of Point2 Agent users to be more efficient and more responsive, we’re also setting new customer service expectations and industry benchmarks, improving the overall real estate transaction and helping to further enhance the value and value perception of a good Realtor®,” added King.

National Association of Realtors (NAR) research conducted in 2005 indicates that 73 percent of U.S. consumers typically do business with the first Realtor® they connect with. Independent consumer research also suggests the majority of online leads today grow cold. While consumers generally expect agents to respond to their inquiries within four hours, the majority are not answered within this time limit. 45 percent of all online consumer inquiries are in fact never dealt with.

“Consumers today, including a growing group of tech savvy home buyers and sellers in their 20s and 30s have very high expectations. They anticipate a response to their online or voice mail inquiries within minutes, not hours,” said Jeff Tomlin, manager of market research at Point2 Technologies. “Considering that consumers also rate responsiveness as the most important factor in choosing an agent, we’re effectively positioning our customers to gain, at the expense of their competitors.”

Real Alerts represents a major upgrade to the lead management and incubation system the company introduced into Point2 Agent in early 2004.

About Point2 Agent

With a rapidly growing membership of over 82,000 brokers, agents and developers, Point2 Agent is the industry’s most widely used online marketing software platform for real estate professionals. More information can be obtained at www.Point2Agent.com.

About Point2 Technologies Inc.

Point2 Technologies provides online marketing and eBusiness software solutions for the real estate and heavy equipment industries. Leveraging Point2 proprietary and patented technology, Point2 develops and markets software solutions that enable organizations to conduct business over the Internet more easily and more profitably.

Founded in 1996, Point2 Technologies is privately held and employs a staff of 90 at its headquarters in Saskatoon, SK and its Vancouver, BC offices. More information can be obtained at www.Point2.com.

Point2® and Point2 Agent are trademarks or registered trademarks of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Media Relations contact:
Roger Noujeim
Public Relations Director
Toll Free: 1-888-955-7900 ext. 224 (U.S. and Canada)
Tel: 1-604-675-9393
rnoujeim@point2.com

Investor Relations:
Robert Gutek
Vice President, Finance
Toll Free: 1-866-955-7900 ext. 213 (U.S. and Canada)
Tel: 1-306-955-9736 ext. 213
rgutek@point2.com