Point2 PropMan Designed to Increase Property Manager Productivity and Facilitate Rental Listing Marketing for Point2 Broker and Point2 Agent Users

Nov 8, 2006
Saskatoon, SK and Vancouver, BC

Point2 Technologies Inc. (“Point2”) today launched Point2 PropMan, a rental real estate online marketing and lead management software platform targeted at property management organizations worldwide. The new platform is designed to help property managers enhance the quality of listing presentations online, maximize Internet exposure and leads, automate lead management and incubation, and increase conversion to sales.

“The rental market presents a natural, significant growth opportunity for Point2,” said Brendan King, Chief Operating Officer, Point2 Technologies. “We’re building on the same technology and expertise that have made the Point2 Agent platform the solution of choice among real estate professionals, to offer to property managers and their local agents meaningful productivity and time to market advantages, and help them to maximize exposure and differentiate their listings online.”

Point2 PropMan allows property managers to publish up to 36 photos per listing, add extensive details, descriptions, area maps and neighborhood information on a high-end, search engine optimized easy to use Point2 website.

The system also offers advanced lead capture and incubation capabilities, allowing users to more effectively manage multiple consumer inquiries and leads, and to be more responsive to hot leads when away from their office, through Point2’s proprietary, built-in wireless text messaging alert system, Point2 RealAlerts™.

Point2’s proprietary Handshake™ technology also allows Point2 PropMan users to automatically advertise listings on a wider scale. By cooperating with local real estate brokers and agents who use the Point2 Broker and Point2 Agent platforms, property managers can instantly publish listings on their Point2 websites as well, seconds after listing the property on their own site.

“Another key purpose behind Point2 PropMan is to make it easier for our existing Point2 Broker and Point2 Agent members to participate in the rental segment. With a single push of a button, they can now capture rental listing content onto their Point2 site, directly from property managers they cooperate with, saving both parties valuable time and effort while helping to get listings on the market more quickly,” added King.

Census and industry statistics indicate there are approximately 36 million rental properties in the United States. One third of U.S. residents today live in a rental residence, and over 65 percent of consumers today rely on the Internet to research rental homes and apartments.

To accommodate rental listings, the Point2 Broker and Point2 Agent platforms have now been configured to allow for a ‘Rental’ section. Users can easily add the section to their website, through their Point2 Online Office interface.

Key Point2 PropMan Features Include:

• Point2 PropMan website – enable users to easily build and manage a top of the line site with up to 36 auto-formatted photos per listing, maps and Google Earth, neighborhood information, video tours and extensive property details;
• PropMan Handshake™ – an automated listing advertising system between Point2 platform users;
• Lead incubation – allows users to maintain communication with leads based on their profile and requirements. As the lead matures, the system alerts the Point2 user via e-mail and text message to their cell phone; and, ?
• Point2 Photo Upload Facility – a patented time saving technology that re-formats, re-sizes and uploads photos. Point2 PropMan allows up to 24 photos for each listing on the standard version of the software, and 36 photos on the Professional and Premium versions.

Pricing and Availability

Point2 PropMan is offered in three different package options. The feature rich Standard package is available to subscribers at no charge. Point2 PropMan Professional offers enhanced listing capacity and lead incubation tools, and is available for USD$39.95 per month. Point2 PropMan Premium is ideal for larger rental property management organizations, and is offered at USD$119.95 per month.

All versions of the software are now available at www.Point2PropMan.com.

Point2 will showcase the new platform at the National Association of Realtors® (NAR) Trade Show and Expo in New Orleans, from November 10 to 13, 2006, booth # 1873.

About Point2 Realty Solutions

Point2 is most widely used real estate online marketing and lead management platform, with nearly 100,000 subscribers in 82 countries. Point2’s real estate solution portfolio includes Point2 Broker, Point2 Agent, Point2 Builder and now, Point2 PropMan. Point2 also owns and operates www.Point2Homes.com, a consumer real estate search site rapidly growing in popularity due its unique, rich listing content. Listings featured on Point2Homes.com are syndicated to popular third party consumer search sites including Google Base, Yahoo! Classifieds, Trulia, Oodle, LiveDeal, Propsmart and Edgeio.

About Point2 Technologies Inc.

Point2 Technologies provides online marketing and eBusiness software solutions for the real estate and heavy equipment industries. Leveraging Point2 proprietary and patented technology, Point2 develops and markets software solutions that enable organizations to conduct business over the Internet more easily and more profitably.

Founded in 1996, Point2 Technologies is privately held and employs a staff of 90 at its headquarters in Saskatoon, SK and its Vancouver, BC offices. More information can be obtained at www.Point2.com.

Point2® and Point2 Agent are trademarks or registered trademarks of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Media Relations contact:
Roger Noujeim
Public Relations Director
Toll Free: 1-888-955-7900 ext. 224 (U.S. and Canada)
Tel: 1-604-675-9393
rnoujeim@point2.com