Technology Integration Gives RealEstate.com Agent Network Members Access to Point2 Agent Professional Software

Nov 9, 2006
Saskatoon, SK and Charlotte, N.C.

Point2 Technologies Inc. and RealEstate.com today announced a commercial technology and marketing agreement that allows the RealEstate.com Agent Network to integrate and market Point2’s real estate lead management and online marketing platform, Point2 Agent Professional, across North America as part of its RealEstate.com Agent Network Connect2Close solution bundle.

The integrated solution is now commercially available and allows RealEstate.com Agent Network members to seamlessly access all Point2 Agent Professional functionality directly from their RealEstate.com interface, at no additional cost.

RealEstate.com selected the Point2 Agent Professional platform primarily for its superior lead incubation and conversion capability.

Point2 Agent’s popular website functionality, online Listing Exposure Engine™ and listing advertising syndication network will also help to maximize online exposure and drive incremental leads to RealEstate.com users as part of its new value bundle.

“Integrating Point2 Agent Professional into the RealEstate.com Agent Network technology platform allows us to offer an unmatched, end-to-end lead generation, incubation and conversion capability,” said Andrew Taylor, vice president and general manager, RealEstate.com Agent Network. “In addition, the online marketing solution further extends our lead in the marketplace and gives to our customers an edge that is extremely hard for competitors to rival.”

“We’re excited to partner with an industry leader like RealEstate.com to bring a critical advantage to their growing customer base,” said Brendan King, chief operating officer, Point2 Technologies. “Succeeding in real estate today is about effectively leveraging the Internet to capture leads early on in the research cycle, having a system to manage and advance hundreds or thousands of those leads at the same time, and finally, being one step ahead of the competition when the leads mature and require a human response. Point2 Agent is built to give real estate agents this edge.”

The exclusive deal guarantees to Point2 a minimum number of new subscriptions to the paid, Professional version of Point2 Agent, each month. Further financial details have not been disclosed. Point2 is the industry’s most widely used real estate lead generation, incubation and online marketing platform with nearly 100,000 subscribers in 82 countries.

About RealEstate.com

RealEstate.com offers strategic lead generation programs to real estate brokers and agents. By leveraging its brand strength, consumer marketing expertise and unmatched technological capabilities, RealEstate.com provides both its Broker Network and Agent Network with incremental, targeted, quality leads that are specifically customized to fit their business needs, while at the same time, offering competitive marketing and acquisition costs. RealEstate.com is owned and operated by LendingTree, LLC.

About Point2 Technologies Inc.

Point2 Technologies provides online marketing and eBusiness software solutions for the real estate and heavy equipment industries. Leveraging Point2 proprietary and patented technology, Point2 develops and markets software solutions that enable organizations to conduct business over the Internet more easily and more profitably.

Founded in 1996, Point2 Technologies is privately held and employs a staff of 90 at its headquarters in Saskatoon, SK and its Vancouver, BC offices. More information can be obtained at www.Point2.com.

Point2® and Point2 Agent are trademarks or registered trademarks of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

For more information please contact:

Point2 Technologies Inc.
Roger Noujeim
Public Relations Director
Toll Free: 1-888-955-7900 ext. 224 (U.S. and Canada)
Tel: 1-604-675-9393
rnoujeim@point2.com

RealEstate.com
Mindy DuQuette
Senior Manager, Public Relations
1-704-944-8541
mindy.duquette@realestate.com