Point2 Technologies Unveils REliberation Site for Real Estate Professionals

REliberation.com Dedicated to Advancing the Real Estate Profession – Draws Broker, Agent and Industry Expert Discussions, Debates on Key Industry and Business Issues

Saskatoon, SK and Vancouver, BC – February 08, 2007 – Point2 Technologies Inc. (“Point2”) today announced REliberation™, an online blogging community for progressive Point2 NLS™ (National Listing Service) real estate professionals. The self-governed community is designed to empower members, enabling them to collaborate, share knowledge, promote and drive the future success of the profession, and advance key industry issues through discussion, debate and opinion sharing.

The Beta site made its debut on January 26, 2007, and quickly attracted hundreds of authors and contributors discussing key issues such as the role of the MLS (Multiple Listing Service), lead generation services and disintermediation, technology overload, blogging and, market conditions.

“REliberation is a unique venue and resource centre where forward-thinking professionals can share new vision and ideas, ask tough questions, and more importantly, work together to promote awareness around key issues and opportunities to help influence positive change and action in the industry, and drive a more prosperous future for the profession,” said Brendan King, chief operating officer, Point2 Technologies Inc.

“We’re empowering the fast growing base of National Listing Service members with one more tool they can leverage to take back the future of real estate. Many want to gain back complete control and choice over whom they choose to do business, and where their listings get advertised. REliberation is where discussions focus on building the value of the real estate professional and organized real estate marketing, for the benefit of both consumers and the industry alike,” added King.

Blogs posted on REliberation.com will also be shared on the community blog RealTown.com, to further increase visibility and encourage wider industry participation.

All leads generated on REliberation are driven back to the listing broker or agent, with no intermediaries in between.

To read the latest postings or to blog on the new site, please visit www.REliberation.com.

About Point2 Technologies Inc.

Point2 Technologies provides online marketing and eBusiness software solutions for the real estate and heavy equipment industries. Leveraging Point2 proprietary and patented technology, Point2 develops and markets software solutions that enable organizations to conduct business over the Internet more easily and more profitably. The company is the largest provider of online marketing and lead management software for real estate professionals, led by its flagship product, Point2 Agent, with over 110,000 subscribers in 85 countries. Point2 is also one of the largest providers of e-commerce solutions to the heavy equipment industry, powers Caterpillar Inc.’s global heavy equipment dealer network and owns and operates UsedIron.com, one of the largest used equipment venues online.

Founded in 1996, Point2 Technologies is privately held and employs a staff of 100 at its headquarters in Saskatoon, SK and its Vancouver, BC offices. More information can be obtained at www.Point2.com.

Point2® Reliberation™ and Point2 NLS™ are trademarks of Point2 Technologies Inc. Other company and product names may be trademarks of the respective companies with which they are associated.

Media Relations contact:
Roger Noujeim
Public Relations Director
Toll Free: 1-888-955-7900 ext. 224 (U.S. and Canada)
Tel: 1-604-675-9393
rnoujeim@point2.com

 

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