Saskatoon, SK and Vancouver, BC – October 23, 2006 – Point2 Technologies Inc. (“Point2”) today introduced Point2 Agent Directory, the real estate industry’s first agent index sorted by neighborhoods and associated with listings.

Integrated into Point2’s consumer real estate search portal, Point2Homes.com, the global directory is part of a major push by Point2 to maximize online exposure for its real estate software platform subscribers and improve the online search experience for consumers.

The undertaking taps extensive Point2 proprietary data, neighborhood directory and international user base to enable consumers in 82 countries to locate and review agents in their area.

“The Point2 Agent Directory is truly one of a kind. Consumers are now able to search for agents by cities and neighborhoods they are interested in. This type of national search doesn’t exist anywhere else today,” says Brendan King, chief operating officer, Point2 Technologies. “Further, Point2’s proprietary algorithm only displays Agents and Brokers that list or sell homes, and therefore bring true expertise in those neighborhoods. In short, this is the most useful directory of real estate professionals ever compiled.”

An agent’s reputation and their knowledge of the local area are the top two most important factors that sellers consider in choosing an agent, according to the National Association of Realtors®’ 2005 Profile of Home Buyers and Sellers report.

“We believe that the Point2 Agent Directory is the only index truly useful to consumers, because agents in the respective neighborhoods have actually listed, sold listings or are local experts,” added King. “While home buyers consider responsiveness the most important factor in selecting an agent, the Point2 local neighborhood expert directory also gives home sellers an edge they can tap right on Point2Homes.com.”

Recent upgrades to Point2Homes.com also include easier, faster property search. Visitors to the site can now view the number of listings their property search criteria will return, before they submit the terms to the search engine, saving them time and unnecessary frustration.

Traffic on Point2Homes.com increased ten fold in September 2006, compared to a year ago. The site today averages between 600,000 and 800,000 unique visitors each month.

The number of real estate properties featured on Point2Homes.com also continues to increase at a rapid pace. Between 500 and 800 new listings are added to the site each day, reflecting 100 to 200 new daily subscribers to the Point2 real estate lead management and online marketing platform.

Listings featured on Point2Homes.com are aggregated from all Point2 platforms including Point2 Broker, Point2 Agent and Point2 Builder, and are not drawn from the MLS® or scraped from third party sites. In North America, the listings are syndicated to popular third party real estate consumer search sites, including Google Base, Yahoo! Classifieds, Trulia, Oodle, LiveDeal, Propsmart and Edgeio, among others.

About Point2 Technologies Inc.

Point2 Technologies provides online marketing and eBusiness software solutions for the real estate and heavy equipment industries. Leveraging Point2 proprietary and patented technology, Point2 develops and markets software solutions that enable organizations to conduct business over the Internet more easily and more profitably.

Founded in 1996, Point2 Technologies is privately held and employs a staff of 90 at its headquarters in Saskatoon, SK and its Vancouver, BC offices. More information can be obtained at www.Point2.com.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Media Relations contact:
Roger Noujeim
Public Relations Director
Toll Free: 1-888-955-7900 ext. 224 (U.S. and Canada)
Tel: 1-604-675-9393 Mobile: 1-415-248-6335
rnoujeim@point2.com