June 2, 2006
Teal Estate Technology NewsPoint2 Technologies’ Real Alerts is designed to help Realtors contact potential homebuyers quickly. The system also eliminates the need for third-party lead incubation services and systems, the company said.

Point2 Technologies has launched Real Alerts, a prospect incubation and wireless alert system designed to help real estate professionals convert more Web site traffic into sales.

Integrated into the Point2 Agent Web site and online marketing platform, Real Alerts also eliminate the need for third-party lead incubation services and systems, Point2 said.

By incubating and delivering qualified leads from a Realtor’s Point2 Agent Web site directly to their cell phone, the new system should improve users’ ability to respond quickly to customer opportunities.

"Having virtually instant access to web site leads, no matter where I am or what I'm doing is an incredibly powerful tool," said Jay Thompson of Century 21 Aware Realty in Mesa, Ariz. "I've had several prospects comment on the speed of my response to their Web site inquiry. I can demonstrate this technology to clients considering listing with us and they quickly realize the positive impact this could have on the sale of their property."

Point2 Agent Professional package subscribers also get the prospect’s contact information, including first and last name, telephone number and e-mail address, along with the reason why the sales lead is “hot.” The alert can also include a text message from the prospect.

While “hot” leads are directly sent to the Realtor’s mobile phone, passive leads are incubated by an advanced drip e-mail system.

The new system is now available to all Point2 Agent subscribers in North America, as part of their membership package benefits.