November 10 , 2006
Real Estate Technology News

Point2 PropMan designed to increase property manager productivity and facilitate rental listing marketing for Point2 broker and Point2 agent users

Point2 Technologies Inc. has launched Point2 PropMan, a rental real estate online marketing and lead management software platform targeted at property management organizations worldwide. The new platform is designed to help property managers enhance the quality of listing presentations online, maximize Internet exposure and leads, automate lead management and incubation, and increase conversion to sales.

“The rental market presents a natural, significant growth opportunity for Point2,” said Brendan King, chief operating officer, Point2 Technologies. “We’re building on the same technology and expertise that have made the Point2 Agent platform the solution of choice among real estate professionals, to offer to property managers and their local agents meaningful productivity and time to market advantages, and help them to maximize exposure and differentiate their listings online.”

Point2 PropMan allows property managers to publish up to 36 photos per listing, add extensive details, descriptions, area maps and neighborhood information on a high-end, search engine optimized easy to use Point2 Web site.

The system also offers advanced lead capture and incubation capabilities, allowing users to more effectively manage multiple consumer inquiries and leads, and to be more responsive to hot leads when away from their office, through Point2’s proprietary, built-in wireless text messaging alert system, Point2 RealAlerts™.

Point2’s proprietary Handshake™ technology also allows Point2 PropMan users to automatically advertise listings on a wider scale. By cooperating with local real estate brokers and agents who use the Point2 Broker and Point2 Agent platforms, property managers can instantly publish listings on their Point2 Web sites as well, seconds after listing the property on their own site.

“Another key purpose behind Point2 PropMan is to make it easier for our existing Point2 Broker and Point2 Agent members to participate in the rental segment. With a single push of a button, they can now capture rental listing content onto their Point2 site, directly from property managers they cooperate with, saving both parties valuable time and effort while helping to get listings on the market more quickly,” added King.

Census and industry statistics indicate there are approximately 36 million rental properties in the United States. One third of U.S. residents today live in a rental residence, and over 65 percent of consumers today rely on the Internet to research rental homes and apartments.

To accommodate rental listings, the Point2 Broker and Point2 Agent platforms have now been configured to allow for a ‘Rental’ section. Users can easily add the section to their Web site, through their Point2 Online Office interface.

Key Point2 PropMan Features Include:

• Point2 PropMan Web site – enable uses to easily build and manage a top of the line site with up to 36 auto-formatted photos per listing, maps and Google Earth, neighborhood information, video tours and extensive property details;
• PropMan Handshake™ – an automated listing advertising system between Point2 platform users;
• Lead incubation – allows users to maintain communication with leads based on their profile and requirements. As the lead matures, the system alerts the Point2 user via e-mail and text message to their cell phone; and,
• Point2 Photo Upload Facility – a patented time saving technology that re-formats, re-sizes and uploads photos. Point2 PropMan allows up to 24 photos for each listing on the standard version of the software, and 36 photos on the Professional and Premium versions.

Pricing and Availability

Point2 PropMan is offered in three different package options. The feature rich Standard package is available to subscribers at no charge. Point2 PropMan Professional offers enhanced listing capacity and lead incubation tools, and is available for USD$39.95 per month. Point2 PropMan Premium is ideal for larger rental property management organizations, and is offered at USD$119.95 per month.

All versions of the software are now available at www.Point2PropMan.com.

Point2 will showcase the new platform at the National Association of Realtors® (NAR) Trade Show and Expo in New Orleans, from November 10 to 13, 2006, booth # 1873.