November 21, 2006
Top Realty News
iSuccess.com

Real estate platform aims to connect members with Internet consumers ahead of their competitors

Point2 has announced that subscriptions to its real estate online marketing and lead management software, led by the industry’s most widely used platform, Point2 Agent, crossed the 100,000 mark.

Pivotal to the Point2 platform’s popularity are core Internet exposure and lead generation capabilities that include Point2 Agent Handshake™, Point2’s cooperative advertising technology, and Point2’s Listing Exposure Engine™ that automatically optimizes Point2 member Web sites for search engines and syndicates their listings to major third party consumer search sites.

“Point2 members thrive on cooperation and revolutionary thinking where focus is on the consumer, information is accessible, and the Internet is the playground,” said Brendan King, chief operating officer, Point2 Technologies. “The Point2 real estate platform is designed specifically to connect members with Internet consumers ahead of their competitors, and to give them easy-to-use, yet highly advanced lead incubation technology tools to help maximize conversion and sales.”

Subscriptions to the various Point2 real estate platforms, Point2 Agent, Point2 Broker, Point2 Builder and Point2 PropMan has also accelerated the growth of www.Point2Homes.com. The content-rich real estate search portal, owned and operated by Point2 Technologies Inc. aggregates listings entered and published on Point2 member Web sites, making it increasingly popular among consumers.

“Point2 members are at a significant advantage also because their platform allows them to automatically re-size and upload up to 36 photos per listing, add extensive property details, virtual tours, neighborhood statistics and mapping, all key to capturing and retaining consumer interest online. They can even give to home sellers online access to add content on their site, such as more photos and thoughts on their property,” added King. “Rich content is a highly effective way to attract leads and keep them coming back throughout the incubation phase, until they mature into an imminent sales opportunity.”

Recent analytics generated by a Point2 listing syndication partner site directly links rich content to dramatic increase in consumer inquiries. Point2Homes.com listings syndicated to the third party consumer real estate search site generated over 250 percent more inquiries than listings submitted by other sources.

Since Point2 Agent was launched in January of 2003, membership has continually increased at an average annual compound rate of 53 percent. Between 100 and 200 real estate professionals continue to join the Point2 community each day.

Point2 real estate platform members now span 84 countries, with the United States being the largest market at 78 percent, followed by Canada at 14 percent. Australia, India and the Philippines rank third, fourth and fifth, respectively.